Posted an entry over on the Core77 Software & Technology blog (man is it lonely over there for a group effort). There’s something about that Victorian-style nanotechnology that brings rapid-prototyping to mind. I have to hold onto that thought.
(btw, there is a joke in the last line of that post.)
Having spent a large portion of yesterday evening and already a few hours this morning writing and rewriting a piece for the Second Life Future Salon, I decided to take a short break and hit some news sites. Thankfully I came across BusinessWeek online’s new Industrial Design super-sized IDEA article entry… okay, maybe not “thankfully” since I’ll have to make time to read all that stuff. However, I always enjoy a slideshow and they have a nice long one (something like 160 different products). You can find it in their “The Best Product Designs of 2005” article. I didn’t read much given my time constraints, but I enjoyed looking enough to want to go back when I have the time.
Within the gaming community the concept of a well-known competitive game player cutting deals with sponsors isn’t new. Organizations like the Cyberathlete Professional League and names like Kornelia (the “Queen of Quake”) are already well-embedded in how many of us think of the videogame industry – it’s not just for teenagers anymore (which statistical research has already confirmed). So when BusinessWeek online starts off an article talking about how some videogame player is raking in the dough, the question running through my mind isn’t “What’s the big deal?”, it’s “When will it cease being a big deal?”
To their credit, BusinessWeek doesn’t dwell on that morsel, which to me means the word is finally getting out. That then gets us to the meat of the story: “cyber-accesorising”[sic]. From BusinessWeek’s article:
Kart Rider’s online store offers more than 100 digital items such as special $1 paint jobs and tools like 40¢ balloons that can protect a player’s car by lifting it above the track when an opponent launches a missile (90¢). The most expensive car will set you back $9.80 (it handles a bit better than one costing $1.50).
“Most of my classmates play Kart Rider, and I want to look cool in the game,” says 9-year-old Park Kun Hee, who recently bought an avatar costing $2.50, a car for $3.50, goggles for $2.50 (to see through smoke thrown off by opponents), and more. His father cut him off after he spent $150 on the digital stuff.
In case anyone isn’t following this, we’re talking volume; the very thing that made Wal*Mart the world’s 800-lb retail gorilla. So while BusinessWeek might be reporting on a company doing this today, it’d be really simple for an individual to do it in the very near future (and some already are) – especially with Sony and Microsoft building the virtual stores. Considering the volumes, I’m predicting we’ll be reading about some instant millionaire soon. Very soon.
(Does anyone remember the stories about kids running up phone bills when phone sex hit the scene? And the more recent stories about kids running up cell phone bills? Get ready for the news stories.)
I’ve probably made at least one previous reference to the problem of design piracy. It’s an issue which resonates with me probably because I’ve seen it first-hand during trips overseas and while conducting tours through manufacturing supplier workshops where the original, patented product is sitting on a workbench and the “we make better” prototype version is being constructed on the shop table next to it – looking for all intent and purposes like the same product. To add insult to injury, there’s also a good chance the tour guide will proudly volunteer how they run the latest, greatest CAD software and then chuckle about how they bought it pre-installed on a harddrive (for some out-of-the-way places, lack of broadband makes this a nice option). That the effort is being both unofficially endorsed and officially rewarded by both Western retailers and consumers, makes the competitive landscape look less like a football field and more like a Cambodian minefield. I’m not saying it’s impossible to overcome these inequities, but I am saying it hurts small Western businesses both directly and indirectly; and like a drug addict enjoying the honeymoon of a new high, there will in my opinion come a time when the honeymoon ends and withdrawal sets in.
If I sound frustrated, I am. Not with the creative effort and process and the joy of designing, but with the nonchalant attitude of the consuming masses who somehow feel it’s their birthright to acquire everything they desire – regardless of how they acquire it or what impact their actions have on others (or themselves). And this applies across the board: from the dirty products they buy in the real world, to the hacked software and entertainment products they download on the internet. The sad part is, I think the honeymoon has yet to reach the bedroom.
What we’ve not really yet seen is the merging of tangible product with virtual 3D content. But we will. And the collision between the two worlds may turn out to be a kind of perfect storm. On the one hand are the learned attitudes and practices of the “download” culture. Add to this the “credit you deserve” and “gotta have it” mentality that leads people to purchase foreign goods which pillage the intellectual capital of their own culture while sending jobs and money to others (not realizing that these things sustain their system and their own quality of life). And on the other hand is the potential to some day download a file and fabricate the product on demand (already a possibility in some sectors, like posters and printed t-shirts). No, the quality won’t be as good initially. And no, rip-offs aren’t normally as well-made and long-lasting as pricier originals. But then since when has the consuming public shown that quality trumps price; just look at the history of Wal*Mart and how they grew to the world-consuming retailer they are today – “From the beginning, Walton had bought goods wherever he could get them cheapest, with any other considerations secondary“).
The world through my eyes – as a creator of both real and virtual product – looks like this:
>Second Life resident public comments – “Yes I violate trademarks…. My personal approach about copyright issues is this: I will break them.”
>Ongoing white collar job lay-offs in the U.S. reported today – “Ford cutting 1,700 salaried positions”
>Virtual products using trademarked brands (above image): SLBoutique fashion accessories
>And the reason for today’s entry courtesy of BusinessWeek blog Well Spent: – “The Cheating Culture”
Again, this is not a new issue for me. Since “reBang” was started with the original intent of creating products that spanned both the virtual and real product worlds, I’ve both observed and commented on it before. I just wish that at this point I had some solid sense of whether the effort is worthwhile.
When I posted this entry on Axe Deodorant’s ingame ad, I didn’t realize just how close to the truth my joke might be. And now via Blue’s News comes word of Axe’s adult-oriented “Mojo Master” videogame. This is just too funny in a really lame kinda way. From the Mojo Master videogame website:
Many faces have been slapped, many drinks dumped on heads, and many relationships ruined in the name of MOJO MASTER – the fantasy game of seduction. Countless hours have been logged observing social encounters between guys and girls, attempting to better understand the female species, and determining what makes a playa a playa.
Who writes this drivel? I can’t help but picture some creepy unkempt character holed up in some dank cellar (ala Gary Larsen‘s Far Side) freelancing this stuff out. Worse yet, it might just work.
