Comments on: Coca-Cola 2.0 http://blog.rebang.com/?p=1335 product design. virtual design. transreality technologies. mixed reality convergence. and that which binds them. Mon, 11 Jan 2010 22:34:51 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Virtually Blind - Virtual Law | Legal Issues That Impact Virtual Worlds » Blog Archive » Quicklinks: Answer in Bragg Case; Victory in France; Casino Ad Policy (De)clarification; Sex Toy Copyright Suit; and Coca Cola’s Trademark in Second http://blog.rebang.com/?p=1335&cpage=1#comment-5145 Virtually Blind - Virtual Law | Legal Issues That Impact Virtual Worlds » Blog Archive » Quicklinks: Answer in Bragg Case; Victory in France; Casino Ad Policy (De)clarification; Sex Toy Copyright Suit; and Coca Cola’s Trademark in Second Mon, 09 Jul 2007 02:08:49 +0000 http://blog.rebang.com/?p=1335#comment-5145 [...] A handful of reports are floating around that Coca Cola is “releasing” its trademark in Second Life. Trust me on this one: it really isn’t. It might be choosing not to enforce the mark in certain contexts, but it’s not “releasing” (the legal term would be “abandoning”) the trademark in Second Life or anywhere else. It can’t “release” it without abandoning it actually, because trademark law is considered a matter of consumer protection in the U.S. One of the ramifications of that is that transferring a trademark requires transfer of the underlying product — which Coca Cola is pretty clearly not doing. In reality, what Coca Cola appears to be trying to do here is issue a free license to the trademark to allow it to be used in Second Life in a limited context. That it can do, but it has to monitor the quality of the goods being produced or it risks an abandonment argument. As a result, a trademark license usually includes provisions dealing with quality control, inspection, and monitoring. The best clarification I’ve seen so far is here (at the reBang weblog) which basically says that Coca Cola is going to exert some control over who makes what with the Coke logo on it in Second Life. While there’s undoubtedly been a breakdown in communication somewhere, it is good to see a big brand talk about working with potential infringers — arguably the smartest approach. Bookmark this post on: [...] [...] A handful of reports are floating around that Coca Cola is “releasing” its trademark in Second Life. Trust me on this one: it really isn’t. It might be choosing not to enforce the mark in certain contexts, but it’s not “releasing” (the legal term would be “abandoning”) the trademark in Second Life or anywhere else. It can’t “release” it without abandoning it actually, because trademark law is considered a matter of consumer protection in the U.S. One of the ramifications of that is that transferring a trademark requires transfer of the underlying product — which Coca Cola is pretty clearly not doing. In reality, what Coca Cola appears to be trying to do here is issue a free license to the trademark to allow it to be used in Second Life in a limited context. That it can do, but it has to monitor the quality of the goods being produced or it risks an abandonment argument. As a result, a trademark license usually includes provisions dealing with quality control, inspection, and monitoring. The best clarification I’ve seen so far is here (at the reBang weblog) which basically says that Coca Cola is going to exert some control over who makes what with the Coke logo on it in Second Life. While there’s undoubtedly been a breakdown in communication somewhere, it is good to see a big brand talk about working with potential infringers — arguably the smartest approach. Bookmark this post on: [...]

]]> By: csven http://blog.rebang.com/?p=1335&cpage=1#comment-5142 csven Sun, 08 Jul 2007 14:19:01 +0000 http://blog.rebang.com/?p=1335#comment-5142 I'm not especially interested in either taking donations or accepting ads on this blog. The minute I do that at least two things change: 1) I'll feel as if I somehow owe readers something if I accept donations. 2) Readers will rightly question my integrity if I claim to like a product which is advertised here. I write this blog mostly because it's an enjoyable pastime. Additionally because it puts me in touch with other people who share my interests. And also because it sometimes attracts potential clients. That's enough. I’m not especially interested in either taking donations or accepting ads on this blog. The minute I do that at least two things change:

1) I’ll feel as if I somehow owe readers something if I accept donations.
2) Readers will rightly question my integrity if I claim to like a product which is advertised here.

I write this blog mostly because it’s an enjoyable pastime. Additionally because it puts me in touch with other people who share my interests. And also because it sometimes attracts potential clients. That’s enough.

]]> By: kaale http://blog.rebang.com/?p=1335&cpage=1#comment-5141 kaale Sun, 08 Jul 2007 13:50:47 +0000 http://blog.rebang.com/?p=1335#comment-5141 Hi nice blog but why do you don't take donations via paypal? Place a button on your site for people that want to give you donations. For your blog thats extra money for you. So that you keep your blog for a long time. I think many people will give you something. So than the internet have very good blogs. It's better than always have google ads on your blog or something like that. Greetings kaale Hi nice blog but why do you don’t take donations via paypal? Place a button on your site for people that want to give you donations. For your blog thats extra money for you. So that you keep your blog for a long time. I think many people will give you something. So than the internet have very good blogs. It’s better than always have google ads on your blog or something like that. Greetings kaale

]]> By: think d2c » Blog Archive » Coke frees trademark in Second Life http://blog.rebang.com/?p=1335&cpage=1#comment-5123 think d2c » Blog Archive » Coke frees trademark in Second Life Tue, 03 Jul 2007 15:56:05 +0000 http://blog.rebang.com/?p=1335#comment-5123 [...] In an interview with Rebang, David Vanderpoel talks about the company's decision to allow its trademark it be (mostly) freely used in Second Life. [...] [...] In an interview with Rebang, David Vanderpoel talks about the company’s decision to allow its trademark it be (mostly) freely used in Second Life. [...]

]]> By: Coca-Cola gibt Nutzung der eigenen Marke für Second Life frei. at mrtopf.de http://blog.rebang.com/?p=1335&cpage=1#comment-5122 Coca-Cola gibt Nutzung der eigenen Marke für Second Life frei. at mrtopf.de Mon, 02 Jul 2007 16:49:46 +0000 http://blog.rebang.com/?p=1335#comment-5122 [...] Das Rebang Blog, welches mit Coca-Cola’s David Vanderpoel sprach, fügt noch hinzu: For those people who feel the need to use the Coca-Cola trade dress in ways that are detrimental to the brand’s reputation, Coca-Cola is more interested in establishing a dialog to help them understand why people want to attack them in the first place than they are in trying to stop them. [...] [...] Das Rebang Blog, welches mit Coca-Cola’s David Vanderpoel sprach, fügt noch hinzu: For those people who feel the need to use the Coca-Cola trade dress in ways that are detrimental to the brand’s reputation, Coca-Cola is more interested in establishing a dialog to help them understand why people want to attack them in the first place than they are in trying to stop them. [...]

]]> By: csven http://blog.rebang.com/?p=1335&cpage=1#comment-5120 csven Mon, 02 Jul 2007 00:22:21 +0000 http://blog.rebang.com/?p=1335#comment-5120 Post updated appropriately. Thanks. Post updated appropriately. Thanks.

]]> By: Vint Falken http://blog.rebang.com/?p=1335&cpage=1#comment-5119 Vint Falken Mon, 02 Jul 2007 00:11:31 +0000 http://blog.rebang.com/?p=1335#comment-5119 Minor detail: I did not participate in the virtual thirst contest. I just made that outfit to go to one of the parties that said 'dress appropriate'. *grins* Minor detail: I did not participate in the virtual thirst contest. I just made that outfit to go to one of the parties that said ‘dress appropriate’. *grins*

]]> By: GigaOM Top Five Virtual World Business News Items « http://blog.rebang.com/?p=1335&cpage=1#comment-5115 GigaOM Top Five Virtual World Business News Items « Sun, 01 Jul 2007 17:19:48 +0000 http://blog.rebang.com/?p=1335#comment-5115 [...] Coke frees up its trademark in Second Life? According to Reuters’ Second Life correspondent, the most recognized corporate brand in the world is letting SL users “hack” their logo into virtual products, as long as the Coke-infused items don’t contain anything overtly sexual or violent. SL blogger Csven Concord has a very interesting interview with a Coke executive involved in this project. (Disclosure: the Coke presence was co-developed by an advertiser on my SL blog.) [...] [...] Coke frees up its trademark in Second Life? According to Reuters’ Second Life correspondent, the most recognized corporate brand in the world is letting SL users “hack” their logo into virtual products, as long as the Coke-infused items don’t contain anything overtly sexual or violent. SL blogger Csven Concord has a very interesting interview with a Coke executive involved in this project. (Disclosure: the Coke presence was co-developed by an advertiser on my SL blog.) [...]

]]> By: LIKELIHOOD OF CONFUSION® » Blog Archive » Coke adds Second Life? http://blog.rebang.com/?p=1335&cpage=1#comment-5114 LIKELIHOOD OF CONFUSION® » Blog Archive » Coke adds Second Life? Sun, 01 Jul 2007 03:06:03 +0000 http://blog.rebang.com/?p=1335#comment-5114 [...] I’ve written before about the emerging issues involving the use of trademarks in so-called virtual reality. There’s been a lot of buzz on the Internet lately about whether, and if so, how, one of the world’s most valuable trademarks has been authorized for use on virtual reality leader Second Life. A blog calls reBang gets on the phone with Coca-Cola and claims to have gotten to the bottom of the fizzy bottle: [...] [...] I’ve written before about the emerging issues involving the use of trademarks in so-called virtual reality. There’s been a lot of buzz on the Internet lately about whether, and if so, how, one of the world’s most valuable trademarks has been authorized for use on virtual reality leader Second Life. A blog calls reBang gets on the phone with Coca-Cola and claims to have gotten to the bottom of the fizzy bottle: [...]

]]> By: csven http://blog.rebang.com/?p=1335&cpage=1#comment-5111 csven Sat, 30 Jun 2007 17:13:23 +0000 http://blog.rebang.com/?p=1335#comment-5111 @hakoon - I was hoping your comment would spur more variations. @hakoon – I was hoping your comment would spur more variations.

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