There’s an interesting Second Life story over on New World Notes titled “Need 4 Nissan” (Link) that’s worth taking the time to read. In it author Wagner James Au puts Nissan’s efforts in Second Life up against – who else – some Tuckerish guy from the American heartland. There’s no surprise in the implied outcome: Nissan doesn’t fair well.
I started writing a long entry about this but I don’t have the time to go into the kind of detailed analysis of the situation that I’d prefer. Perhaps next time. Because I’m sure there will be a next time.
(p.s. – There’s a hint of some of what I was thinking in the title to this post.)