No Nissan Urge in SL

There’s an interesting Second Life story over on New World Notes titled “Need 4 Nissan” (Link) that’s worth taking the time to read. In it author Wagner James Au puts Nissan’s efforts in Second Life up against – who else – some Tuckerish guy from the American heartland. There’s no surprise in the implied outcome: Nissan doesn’t fair well.

I started writing a long entry about this but I don’t have the time to go into the kind of detailed analysis of the situation that I’d prefer. Perhaps next time. Because I’m sure there will be a next time.

(p.s. – There’s a hint of some of what I was thinking in the title to this post.)

9 thoughts on “No Nissan Urge in SL

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  2. Well, there are lots of different layers to this story, and some weird expectations out there for instantaneous ROI one week into a first-stage project, but one thing is for certain, if you want to use dwell as a unit of measure, and pit one spot with “camping poses” against a spot without them, it’s pretty easy to know which one will win.

  3. Forseti, this post isn’t taking sides or passing judgement. I’m very aware that Nissan’s entry is new and I am – more than most – unlikely to consider dwell a worthwhile metric. Nor would I compare these two side-by-side as Nissan will measure success differently than an in-world business. I do, however, wonder what it is Nissan is attempting to measure and thus what it is they expect to achieve. If you didn’t get the hint in the title, you might want to give it some more thought (HINT).

  4. *sigh*

    Okay, here’s the deal: The Urge concept vehicle doubles as a videogame console when parked. From a MS press release (Link):

    Nissan North America Inc.(NNA) and Microsoft Corp. have merged automobile design and gaming technology to create the first-ever fully integrated gaming system within a vehicle. Conceived by Nissan Design America Inc. (NDA) and equipped with the Xbox 360™ next-generation video game and entertainment system from Microsoft, the Nissan URGE concept car allows drivers (while parked) to play “Project Gotham Racing® 3” using the car’s own steering wheel, gas pedal and brake pedal while viewing the game on a flip-down seven-inch LCD screen.

    There’s more on my mind than just this, but this was part of what I’d started writing.

  5. in other words, sex up the cars they dispense?

    Well, I’ll say this CSven. I went to Nissan’s Island and got myself a car and went around the track and loop and whatnot…

    My 2 year old son heard all these engine revving from my speakers and got VERY interested. He started to cry when I told him he couldn’t play SL.

    So in about 16 years I can promise that Nissan’s dwell will increase by at least 1.

  6. It goes beyond sexing things up. You guys do know about the Nissan Urge, yes? If not, I’d suggest reading about it.

  7. ok, I’m a dope…I just read a few captions under some jpgs…:(

  8. People should know me well enough by now to realize that much of what I do is address what isn’t obvious.

    btw, I should do this more often: post about what I’m not posting. Seems I get more comments this way.

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