There’s something really odd about the idea of Pontiac donating the proceeds from sales of its virtual Solstice in Second Life to the Electronic Frontier Foundation as reported in Pontiac’s new Motorati Life blog (Link). I mean, Second Life’s economy functions almost entirely because of the integrated Digital Rights Management (DRM) tools. Circumvention methods (e.g. CopyBot) have made that sufficiently clear. Meanwhile, many EFF supporters usually take the position that all DRM – not just some of it – is bad.
So what exactly is Pontiac doing? Is GM seeing the error of their conservative, profiteering ways? Not likely. My guess is that this is an intellectual property embrace akin to Cronenberg’s metal-n-flesh moments in “Crash“: it doesn’t make any sense, but at the moment of impact someone got excited.