Just read a mind-boggling entry on the Core77 blog. Designers: read this post, “Design changes in real hotels modeled after virtual ones” (Link), and feel free to explain this class of inbred thinking:
If you want to spruce up your hotel chain, you could hire a team of designers…or you could sign on to Second Life.
Aloft Hotels, a subsidiary of Starwood (and sibling to the swanky W Hotels) has been implementing feedback from Second Life users on how to revamp their virtual hotel. For several months they’ve been redesigning everything from color palettes to actual space layouts based on what SL users have been telling them, and today, May 8th, is launch day.
Why is this notable? Because Aloft is planning on implementing the design changes in their real hotels, too. Fate is a cruel mistress, friends; four years of design school, and we designers may be put out of work by a bunch of transgender teenagers with batwings for ears.
I can’t express how embarrassed I am for the entire design community. Words fail me.