InsideTonic has an interview (Link) with HiPiHi marketing spokesperson Cindy Jiang that’s worth a read. It’s short (apparently there’s more to come) but I already found some of the responses interesting. Here are my takeaways:
emphasis on calling HiPiHi a “platform” and not a “game”
stressing that unlike Second Life, to which it’s often compared, this offering is “targeting different values and cultures”.
focus is on an app for people to “embrace Chinese culture”
two-tiered creation system: pre-fabs and advanced(?)
what sounds like limited options for avatars; 10 bodies with swappable features
currency issues undecided
Looking forward to hearing more.