Building Brands with Gadgets

BusinessWeek online has an interesting article on consumer products behemoth Procter & Gamble’s method for building brands by incorporating technology into new delivery systems. With Tide Buzz Ultrasonic Stain Remover and Mr. Clean AutoDry already in stores, new parents everywhere must be anticipating a Pampers technology revolution. At least they’re aware there are limits to gadget fever. In the meantime, read up on how technology is finding its way into the most basic consumer goods.