File this in the Interactive Design folder. Wired News dishes out the dirt on British designer Brendan Walker’s efforts to measure excitement. His “Thrill Measuring Device” appears to have obvious benefits for the videogame industry. Although if he thinks Doom3 is exciting, we’re all going to need custom calibrations. Next stop: the sweaty skin industry – or better yet, the Royal College of Art where Brendan is a research fellow. That place sounds like fun.