I’ve come across this on other sites (I think Blue’s News has mentioned it) but now Adage.com reports (registration required):

Mitsubishi Motors North America next week will launch an online digital game to promote the introduction of its redesigned 2006 Eclipse, a Mitsubishi spokeswoman said.

Can a videogame pull the company sales figures back up? Well, with a whopping 38% drop in one year, it’s got a good chance to take credit for any uptick they register. Might be worth watching how this works out.