Dan Hunter posted an entry over on Terra Nova to a piece carried on the University of Pennsylvania’s Wharton business school website. For those unaware, Wharton is arguably the best business school in the world (U.S. News and World Report ranked them third in a recent survey), so this attention will go a long way to raising some eyebrows within the upper levels of some business communities I imagine (about damn time, too). From their article:
While the size of the market is debatable, experts agree that virtual economies are expanding rapidly and warrant more attention. “It’s really amazing that this hasn’t gotten more attention,” says Kendall Whitehouse, senior director of information technology at Wharton. “You can learn a lot from these worlds.”
The only problem with this article is that – to me at least – it really doesn’t go very deep. The issues go beyond what’s discussed; issues I’ve raised on this blog and which include the eventual merging of PLM software and virtual worlds, as well as the real world fabrication of virtual world content and the intellectual property problems this causes. But for now, it’s good to see that Wharton and perhaps others are noticing. Hopefully there will be an increasing stream of articles that clue in the greater business community to the amazing changes headed our way.