Philips Design: Highs and Lows

AllesiPhilipsKitchenProduct

BusinessWeek has an interesting article and slideshow on Philips. Lots of interesting stuff, but I have to admit the article seemed to have a lot of bad news contained within it… and they didn’t even mention Philips’ failed attempt to break into the U.S. small appliance market (through Target if memory serves me). Don’t get me wrong: I admire Philips and really like their products. But will someone clue them in that Marzano using the term “High Design” doesn’t win them any points (heaven forbid he actually coined the term). Elitist slogans – which is how it sounds regardless of whether it means something else – isn’t going to help them sell to an increasingly democratized world. And I’d like to see them sell more of their cool little products.

{Image Source: BusinessWeek}