BusinessWeek regular Bruce Nussbaum pens an interesting, pro-industrial design article over on the mag’s website. This article goes well with another I read earlier today called The Seed of Apple’s Innovation. In a commodity world “there can be only one!”. So all but one company is going to have to find an edge beyond the numbers to stay alive. We’ll see if ID is how they do it. We older IDer’s have heard this all before. Forgive me if I don’t hold my breath.