Having spent a large part of the day doing some programming, I was amused to get back to the site and find an interesting visitor: “http://portal.umbriacom.com/portal/urlClassification“. Turns out the link goes to a closed site (I got a session time out page). Being an inquiring mind I did the obvious: I went to http://www.umbriacom.com … which then forwarded me to this link. “Analyzing online opinions and perceptions“. I guess my comments on Burger King’s lame marketing efforts got more than BusinessWeek’s attention.
Imagine that. A marketing firm watching me while I watch them. Well, take this back with you, Umbria: Instead of your clients trying to be inventive with the marketing and advertising, how about someone telling them to improve their product first? See, all this internet connectivity and MySpace-Friendster-Buzz Oven sharing stuff is a BIG double-edged sword. So if the product isn’t as good as it should be, the negative reactions are going to fly just as fast if not faster, and sales will sink so much worse than they used to in the pre-Internet Age (think Tylenol circa 1982). Heads will spin before they roll. Be prepared.