Industrial Design and Broken Window Theory

Excellent post over on Brand Autopsy about the Broken Window Theory and how author Michael Levine applied it to business practices in his book, “Broken Windows| Broken Business“. Brand Autopsy includes an excerpt from an online introduction and when I read it I couldn’t help but mentally add the line “When a consumer struggles with a product that didn’t benefit from an industrial designer ensuring their interaction was pleasant and their experience satisfying it’s a broken window.” Great post.