FRANCISCO (AdAge.com) — In an effort to harness mobile phone TV as a major branded entertainment medium, Jeep is launching its own mobile phone channel with MobiTV.
and it continues…
Dave Whetstone, chief marketing officer, MobiTV, said Unileverâ€™s Axe deodorant is in negotiations for a similar advertising arrangement.
I’ve blogged about Axe before too (Link3). I’m seeing a trend here. And I bet so do an increasing number of marketing and advertising types. Let the onslaught begin.