I came across this entry over on WorldChanging.com via Bruce Sterling’s Wired blog entry here. This part, in particular, was of personal interest to me:

Protocrats: Who will be creating a sustainable future, and what will we call them? “There’s an electronic conjulation of smaller groups that are living in one another’s laps, trading info across institutional boundaries, move things fast and punting developments into mass consumption,” Bruce said. He calls these people “protocrats” – green designer/instantiators ahead of the curve on developing new technologies, pushing them beyond labs and into mass development.

To be honest, I find the part where these people push developments into mass consumption to rub me the wrong way. I wish he had said “mass acceptance” instead.