The Unhappy Meal *Update*


Via WMMNA comes word of another anti-advergame(?) called, simply enough, “McDonald’s” (it must be officially endorsed, it uses the arches). From the Molleindustria website (Link):

Making money in a corporation like McDonald’s is not simple at all. Behind every sandwich there is a complex process you must learn to manage: from the creation of pastures to the slaught, from the restaurant management to the branding. You’ll discover all the dirty secrets that made us one of the biggest company of the world.

I have to admit, this just looks like a grab for publicity – the free sex games hint at a potential business attempting to run in the background. So maybe what we really have is “anti-advergame as loss-leader advertising”.

In any event, no doubt the use of McDonald’s trademarked arches is going to get a reaction. However, from the description provided the game itself doesn’t appear to be all that critical; slaught(er)ing animals for food is what most people do. Big deal. Is that one of the “dirty secrets”? Hell, I’d be more interested if one of the dirty little secrets is that the Big Mac is actually Soylent Green.

{Update: It appears the more mainstream press is starting to cover these anti-advergame stories. Read C|Net’s piece – Link – and be on the lookout for more.}

{Image source: la Molleindustria}