More and more I’m starting to hear top-level corporate officers say the same thing I figured out years ago and which I recently read in Mark Cuban’s blog entry – intangible products are “experiences”. You might want to read a couple of my earlier posts on this topic (Link 1, Link 2) before you listen to Starwood Hotels & Resorts Worldwide’s CEO Steven J. Heyer discuss their new marketing programs. This guy “gets it”. Ad Age has a video clip that’s short and very much worth hearing (via their article – Link); not because anyone reading this blog is into hotels, but because you’re probably into virtual worlds, product development or branding.
Funny. After watching the trailer for PKD’s “A Scanner Darkly”, while hearing this guy talk the first thing that came to mind was Roy asking Leon, “Did you get your precious photos?” (that would be from Ridley Scott’s “Blade Runner”, another PKD adaption, for those of you who don’t recognize the line).