Of Niches and Slivercasts

Very cool article over on the New York Times (Link) discussing emerging trends in televised viewing (“television” is becoming such a dated word, isn’t it?). Highly recommended reading.

I found the article via a post on Seth Godin’s blog (Link). As I’ve previously related my exasperation at Marketing’s general lack of interest in venturing into online 3D spaces, what he had to say was no surprise to me. From his blog entry:

He was not only not nervous about the Net, but he was uninterested in hearing about how it might be a threat.

I figure this is either “Ignorance is bliss” or it’s “The Arrogance of the Entitled”. Or maybe it’s just a poker face.