More Massive, Baby. More. More.

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Another NYTimes article of note (registration required): add this one to the list of stories of how Massive is preparing to change videogame advertising forever. Having read about this for some time, can they just get it over with already? I’m looking forward to everyone’s reaction. My first reaction to Ubisoft’s inclusion of an Axe Deodorant ad in the above game (see image) is to question if Axe makes sex toys too. This could get pretty funny.