One Big Second Life Synopsis

Posted on Monday 4 September 2006

Henry Jenkins, the well-known Director of the Comparative Media Studies Program at MIT, has posted a nice (and rather long) synopsis of the marketing side of Second Life called “Experimenting with Brands in Second Life” (Link) which I’ve just read. Of course I once again find myself pointing out in comments that the issues extend beyond intangible media into the realm of tangible product. Not quite yet, but soon there will be compelling examples. How that might come to pass is, of course, often on my mind and behind much of what I write here.

Anyway, it’s a fun read. Felt to me like a trip down memory lane. I’ve not really given it much thought, but Second Life has grown quite a lot since I got involved just a year and a half ago. It’s actually a bit awe-inspiring to imagine millions of people across the globe simultaneously logged into a single, connected 3D virtual space where they can create 3D objects, write code and basically do many things one might do in front of a computer. I expect that will happen in the near future. Maybe it’ll be SL; maybe it’ll be another virtual world system. Either way, I’ll be there I guess. It’s just too interesting to not follow the evolution of this technology.

    Henry Jenkins
    9/5/2006 | 8:28 am

    Your original comments were a victim of the spam catcher — which seems to delay about a third of the substantive comments to my site. Sorry for the mixup. When I went through this morning, I grabbed it and it now appears on the site. Thanks for the shout out here.

    9/5/2006 | 8:53 am

    I suspected as much. Using Yahoo email does that on occasion. I just wish my regular business email had the filtering power of Yahoo so I could use it instead and avoid the spamtraps.

    By the way, if you received those Elmo slippers from Ilya, tell him I’m not giving him nuthin’ anymore.

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