Henry Jenkins, the well-known Director of the Comparative Media Studies Program at MIT, has posted a nice (and rather long) synopsis of the marketing side of Second Life called “Experimenting with Brands in Second Life” (Link) which I’ve just read. Of course I once again find myself pointing out in comments that the issues extend beyond intangible media into the realm of tangible product. Not quite yet, but soon there will be compelling examples. How that might come to pass is, of course, often on my mind and behind much of what I write here.

Anyway, it’s a fun read. Felt to me like a trip down memory lane. I’ve not really given it much thought, but Second Life has grown quite a lot since I got involved just a year and a half ago. It’s actually a bit awe-inspiring to imagine millions of people across the globe simultaneously logged into a single, connected 3D virtual space where they can create 3D objects, write code and basically do many things one might do in front of a computer. I expect that will happen in the near future. Maybe it’ll be SL; maybe it’ll be another virtual world system. Either way, I’ll be there I guess. It’s just too interesting to not follow the evolution of this technology.