When I first read on SeattlePi.com (Link) of Google’s announcement to embed Adsense inside so-called “casual games” , I figured there would be plenty of coverage and robust discussion. There is. Unfortunately, I’m not finding very much of it to be especially insightful.

On the one side you have some people claiming no one saw this coming… even though Google’s purchase of in-game advertiser Adscape last Spring should have clued in most everyone that they were looking to embed their ads as others have done before them. And on the other side are those who considered this development inevitable. Hopefully everyone reading this was in the latter group.
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Ever since my hesitant interview for the ISHUSH blog (Link) last year, I’ve paid a bit more attention to how others believe books might evolve in an increasingly digital world. My first pass at giving it any real thought beyond “Uh, they’ll be e-books”, was in response to a question asked of me at that time:
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As I’m a bit occupied to post much on each, I thought I’d post some quick hits to related video topics.

Pay-Per-Virtual Video Patent

The Second Life blogs are heating up over this one: the apparent filing of a patent over some currently unspecified method for providing Pay-Per-View video inside a virtual world. I caught it first on Twitter, but after having read the most relevant sites, will settle in on Virtually Blind (Link) to follow the action.
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Seems as if the marketing/videogame/metaverse blogosphere is full of posts and comments discussing yet another round of embarrassingly amateurish mainstream media articles and commentary on Second Life. Personally, I’m more interested in discussing the future of this technology than in trading comments with people who obviously prefer shadenfreude to critical thinking. So instead of getting wrapped up in what seems to me to be a complete waste of time, I want to go beyond the current issues and play a game of “What if?”

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While reading something yesterday concerning marketing in virtual worlds I resisted the urge to comment. Last night and again early this morning, I further resisted the temptation to post something here regarding what I’d read. And I’m now resisting the urge to slip something in. I won’t.

The only thing I’m going to say is that my internalized exasperation and an upcoming meeting with an old acquaintance with whom I expect to discuss the topic, really got me thinking.

Consequently, in pseudo stream-of-consciousness style, I posted some entries on Twitter to help me retain some of what was going through my mind. It’s not intended to make sense to anyone but me, but because I don’t trust Twitter to retain those entries, I’m going to add them here.

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