I thought the following quote credited to InSearch’s Tom Hirsch and taken from Peter Lawrence’s Fast Company design column was worth sharing:
“It is really a challenge of translating frames of reference between a designer’s understanding of a problem and opportunity and a business person’s understanding of the same problem and opportunity. This challenge must be better understood and taught in design education, beyond traditional design skills. Design education is woefully behind the curve of what it takes to succeed for a designer in current and fast evolving realities.”