I’ve been wanting to post about an article over on the Chicago Tribune (Link) that I found via the Mass Customization blog (Link). Some of you know that I’ve been casually watching Threadless (and a couple other online t-shirt companies) and I found this an article worth reading.
There’s plenty of good stuff in it, but having worked closely with Target in the past, I found this especially interesting:
“If we worked with Target, I would give us an 18-month lifespan. Target would become our biggest customer. They would buy, like, 1,800 gajillion shirts and then we would be looked on as a Target brand, and all that story of how the designs got to the T-shirts, nobody would care about it.”