Nick Yee has an interesting post over on Terra Nova called “Beauty is Pixel Deep” (Link). This clip is from the beginning of the piece:

From PlayOn analysis: In World of Warcraft, there is a higher percentage of female characters in Alliance than Horde. On Alliance side, 1 out of 3 characters is female. On Horde side, 1 out of 5 characters is female. Most players would probably also agree that Alliance female characters are far more attractive than Horde female characters.

Behavioral Confirmation: The psychological phenomenon where a perceiver’s expectations of a target causes the target to behave in a way that confirms the perceiver’s expectations.

It’ll help to understand that last part if you read his relatively short entry. I didn’t read any conclusions, but I suspect his intent is to start developing some method for arriving at statistically-based information that might support the Snyder, Tanke, & Berscheid study to which he refers. While I don’t remember the name of it, I do recall that study (from a behavior modification instructor at Notre Dame). I’m looking forward to reading his conclusions. I suspect we all kinda figure what the answer will be, but it’ll be fun to see it confirmed.

I caught something last night on the Second Life forum but the first series of posts seemed very… insular; as if most people didn’t really care about the issue. While I didn’t quite understand that, I’m now finding that others are now jumping in. It’s an interesting development.

The title of the forum thread is “JEVN Exploit“. A JEVN is a virtual computer; meaning that it’s a server system based entirely or primarily (I’m not entirely sure which; it comes in a few flavors) inside the virtual world. People typically buy these virtual devices and use them in conjunction with their vending systems. In this way, they can update the JEVN server (which is placed in one central location) and all the vendors throughout the virtual world are automatically updated. It saves considerable time for those with many outlets for virtual sales.

However, the virtual server system has itself been hacked. Apparently someone discovered an exploit that allows people to access content and transfer it to their accounts. Of course this would be the virtual equivalent of theft. Now the person who discovered the exploit, sold that off so that others can steal content. Interesting and somewhat amusing (in a *shakes head* kinda way). I would never trust a virtual vending and inventory system created by someone who can’t be held accountable.

Consider this a combination of my posts on Reputation and this one on Rigging the Model (or re-Rigging it perhaps).

The above image is a quick screen capture of a portion of Second Life‘s virtual world map. On this map there are green dots which represent individual avatars (you can barely see them, but there’s a bunch). In this way, you can see what areas are heavily populated and what areas are vacant. You can identify people who are your “Friends” among them, but you can’t identify unknown individuals, though that’s obviously possible to do.

Now imagine if that grocery Saver Card (you know the one in your wallet) has a built-in RFID chip in it. And using that card/chip, your whereabouts could be tracked just like on this virtual world map. Sound like science-fiction? From an article on AdAge today (Link, free registration required):

But the privacy group Consumers Against Supermarket Privacy Invasion and Numbering cites two patents and two pending applications by Goliath that envision extending the system to track individual consumers in stores and target ads to them at home by using RFID chips embedded in loyalty cards.

I’ve mentioned this before and may already have referred to the patents in question, but thought that this might be a good time to refresh the subject.

Nice piece over on the AIGA website called “Why Designers Can Think” (Link). I too have noticed that designers are uncommonly able to solve problems (that realization came as a blow to my engineering ego when a fellow non-engineering degree’d student at art school brilliantly solved a problem).

While I don’t agree that going digital necessarily means disconnecting from the brain, as suggested in the article, I did really like the last part of the piece regarding sketching. An excerpt:

When I was talking recently with Milton Glaser about his drawings, he remarked, “Drawing is not about representation but about thinking. Trying to understand what you’re looking at … The brain sends a signal to the hand and the hand sends one back and there is an endless conversation between them.”

The industrial designer Bruce Burdick said something similar in describing the notebooks of Leonardo da Vinci as “a private conversation between him and his hands.” In his book The Hand, neurologist Frank Wilson argues that the qualities needed for thinking are inseparable from the qualities needed for seeing, showing and making. If so, the relationship between hand and mind could illuminate both what makes designers so smart and what makes designers so anxious.

I have to admit ignorance of these previous arguments, but I’m happy to say I’ve been saying the exact same things on the Core77 forum when young designers ask if sketching is necessary (a common question, since many can’t sketch and would rather use the computer). There’s a term I learned in school that makes a kind of implicit sense: “search lines”. These are the faint lines on the paper that capture the brain’s thinking… searching… for a solution. It’s that idea that I try to get across to them. Unfortunately they usually don’t understand. But many accomplished designers love them. Perhaps because rather than just looking at an image, they realize they’re looking at much, much more.

via TP Wire Service

Given my previous posts on Chrysler/Jeep (Link 1 and Link 2), this story on AdAge (story Link, free registration required) isn’t a surprise:

FRANCISCO (AdAge.com) — In an effort to harness mobile phone TV as a major branded entertainment medium, Jeep is launching its own mobile phone channel with MobiTV.

and it continues…

Dave Whetstone, chief marketing officer, MobiTV, said Unilever’s Axe deodorant is in negotiations for a similar advertising arrangement.

I’ve blogged about Axe before too (Link3). I’m seeing a trend here. And I bet so do an increasing number of marketing and advertising types. Let the onslaught begin.