This morning I happened across an interesting though not unexpected bit of advertising (Link): a poster showing a Second Life avatar decked out in virtual clothing (the boots being the advertised item) but formatted as a comic book page.

What’s interesting to me isn’t this particular mash up; there are more interesting things to come which I believe will really catch everyone’s attention. It wasn’t the use of videogame characters in comics; videogame screencaps converted to comic book pages has been around for a while. It didn’t even strike me as new that a real person could – as suggested by these images – create a “fictional” avatar/character, use that character in a different media format, fund that effort through embedded advertising (of virtual goods, no less) and eventually ship tangible goods. It doesn’t stop there. Continue reading
