BrandWeek posted an Adweek piece earlier this month, “Study: Cyber Presence Key to Sales” (Link), that should be of interest to a wide range of people; not just brand advertisers and marketers. In particular, I found this excerpt relevant to many of the virtual world/product development topics I cover here:
“We are absolutely certain that marketing must urgently harness interactive media and the behaviors it induces. … Consumers expect every brand or service to present itself in some kind of online environment, and expect this presence to be of use or interest and to furnish a substantial or involving experience,” the study says. That experience lies at the heart of consumer engagement, one of the four “pillars” that the study lays out as a general framework for effective online marketing.
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