Wow. The Gamasutra link works (I usually get a “Must be a registered subscriber” 404). So via the MIT AdLab blog, here’s a link to “The Rise of ARGs” over on Gamasutra. Good readings (unless you expect a follow-up story to the one in “Monty Python and the Holy Grail”; ARG=Augmented Reality Gaming… not “aaarrrrggggghhhhh”)