And they won’t design the products. Or author the books. Or develop significant new ideas. Not when the culture in which they’re living thinks it’s okay to copy. And that’s the cultural issue/problem being reported over on the BBC today (Link) and it’s something about which I’ve also expressed concern. From the short report:
Many of the new generation of students raised on the internet see nothing wrong with copying other people’s work, says Professor Sally Brown.
If I had to guess I’d say we’ll have a creativity peek in the short term as artists/musicians/writers/designers use the tools now available to them to do some interesting things. But after that, if there’s no change in the Copy Culture, I expect a long slide into Boring. So stock up on exciting, innovative stuff now.

