
There’s an opinion piece over on BusinessWeek penned by Geoff Vuleta that got my attention a few days back. In “One Vision for the Future of Chrysler” (Link), Vuleta discusses how embracing sustainability initiatives could be good for Chrysler. So far so good. It’s easy to buy into cost-reducing initiatives that also happen to promote sustainability, and eliminating (or, at least, thoroughly scrutinizing) the painting processes in vehicle manufacturing is something worth investigating (after all, most designers love bare metal aesthetics; Nick Pugh for example). But what galled me was this comment: Continue reading