Sun: Wall Street Really A MMO(rp)G

Via an SL Future Salon entry comes this interesting link to a Next Generation article where Sun Microsystems basically comes out and boldly announces what so many people have been saying for some time (perhaps years). Here’s a quote from Sun’s chief gaming officer, Chris Melissinos:

I argue that we’ve been the principle architect of the largest massively multiplayer online game in the world. It’s Wall Street. If you took a look at all of the mechanics that go in to building an online trading system, they’re almost one-for-one, the same functions needed to build an MMOG.

The article’s author goes on to say

But there’s more to this vision than just simple middleware. Nothing less than rewriting the underlying economics of the MMOG space is at stake.

This is where someone gets off the clue-train. This isn’t about Massive Multiplayer Online Games. This is about the convergence of work and games. This is about the blurring distinction between them. So instead I’d say this is about nothing less than reforming the occupational landscape on a different societal foundation. In fact, much of my commentary here (and elsewhere 1, 2, 3) is directly related to this shift.

Moving 3D Via PDF

Desktop Engineering has posted word that UGS (the big CAD/PLM software company) is joining with Adobe (you know who they are) to get 3D files out and about via their PDF format. From the UGS press release:

PLANO, Texas and SAN JOSE, Calif. – UGS Corp., a leading global provider of product lifecycle management (PLM) software and services, and Adobe Systems Incorporated (Nasdaq:ADBE) today announced a technology partnership to enable manufacturing organizations worldwide to tap into the industry’s vast reservoir of 3D digital product models – stored in the widely adopted JT data format – and publish them as Adobe® PDF files.

“Widely adopted JT data format”? Maybe in some industries, but I don’t often hear of it. Guess I need to investigate this a little more, because I know how often people use the .pdf format to communicate long distance. Interesting development.

Tangible Bits At Art Futura

Would I ever have loved to have seen the presentation Bruce Sterling mentions in his latest blog entry. The wizards working within the Tangible Media Group apparently expanded a few minds at the current Art Futura 2005 exhibition showing off their latest efforts to redefine human-machine interfaces. Considering some of the stuff they were doing earlier (you can see/read about some of those things here), I can hardly wait to see more coverage of what they’ve just shown.

Getting There Is Now Free. I think.

While lagging heavily in Second Life yesterday, an acquaintance informed me that the virtual world There is now free. It appears they were forced to respond to Linden Lab’s recent move to make basic Second Life accounts free. Anyway, while posting my previous entry I was reminded of this – which is curious, actually. Why haven’t I read about this already?

Turns out the good folks at There appear to be having problems getting their story straight… which is probably keeping it out of the press (or at least the bits I read). So they’ve posted this “Clarification“:

Despite our best intentions, it’s apparent that our announcements and posts about “Free There” have been confusing, and in some cases, contradictory. To clear things up, we’ve removed all of the old posts on this topic by There and it’s employees, and are replacing it with what we hope is one simple explanation. I apologize if you find the language that follows a bit terse, but we are aiming for clarity here.

During this test, ALL prior memberships plans are replaced with two lifetime plans, with the exception of Beta Lifetime Memberships. The two plans are:

* A FREE Basic membership, which includes the Music pack. This plan is FREE, and it is a lifetime plan
* A Premium membership, which includes Voice, the Explorer pack, and Music pack. This plan costs $9.95 and is a lifetime plan.