I just got off the phone with Coca-Cola’s David Vanderpoel. You might recall his earlier comment regarding the Coca-Cola VirtualThirst campaign in Second Life that came as a result of my critique of the competition rules.
If you’ve not read my most recent post (reLink), here’s the back story:
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Okay, I’ve been wanting to mention an idea that’s been on my mind for some years and which happens to now have a patent (not by me, though): liquid body armor. From New Scientist’s Invention blog (Link):
Shear-thickening fluids – which increase in stiffness when zapped with a vibrating force – could be useful for making better body armour.
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Now here’s an interesting development. According to Second Life resident Vint Falken in a post today (Link – may be dead), the SL Exchange website claims that Coca-Cola is releasing their trademark for use by merchants inside Second Life.
Apparently after having some content intended for the VirtualThirst competition (reference – reLink) removed from the SL Exchange site, Falken explains the subsequent series of events that led to the release: Continue reading
Anyone who’s been keeping up with comments here and over on The Meshverse Journal will appreciate this bit of additional information posted on the blog of Amazon’s Jeff Barr (Link):
From what he [Yoz Linden] said, it sounds like Linden will continue to host the presence, search, and currency/payment services (or at least the default, global instances). As part of this effort they are apparently paying attention to emerging standards for cross-world portabilty of avatars.
InsideTonic has an interview (Link) with HiPiHi marketing spokesperson Cindy Jiang that’s worth a read. It’s short (apparently there’s more to come) but I already found some of the responses interesting. Here are my takeaways: Continue reading