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From an Ad Age<\/em> article headlined “Leo Burnett Buys Space in Virtual World” (Link)<\/a>:<\/p>\n Burnett claims it’s the first ad agency to buy “real estate” within the construct. <\/p><\/blockquote>\n Are they? I thought Rivers Run Red<\/a> was an ad agency, and they’ve been in SL longer than I have. And I know that technically Text 100<\/a> is a “PR Consultancy”, but considering that Leo Burnett is so<\/em> late to the party, why try to make that distinction when it just makes it even more obvious that the supposedly-creative advertising community has turned out not to be as in-touch with what’s happening in the world – real or virtual – as they like to believe and try to claim. He [Chief Creative Officer Mark Tutssel] described Burnett’s foray into Second Life as part laboratory and part global water cooler for the agency. “It’s not a virtual agency, but it is a cathedral of ideas,” he said. “It allows our collective creative firepower to come together.”<\/p><\/blockquote>\n Uh, Mark, how many prims you using for that cathedral<\/em>?<\/p>\n Y’know, someone needs to tell these old agencies that the first rule of Web 2.0 (and Second Life) is: Don’t go around bragging about how you figured it out and are now (finally) going to set up an “ideas hub”.<\/p>\n “[C]ollective creative firepower”. Right.<\/p>\n","protected":false},"excerpt":{"rendered":" From an Ad Age article headlined “Leo Burnett Buys Space in Virtual World” (Link): Burnett claims it’s the first ad agency to buy “real estate” within the construct. Are they? I thought Rivers Run Red was an ad agency, and … Continue reading
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\nSo now Leo Burnett is going to open an “ideas hub”, huh? Sorry guys. The big headline in Ad Age<\/em> and the grand claims alone make you sound… stodgy and outdated. And it gets comical with this:<\/p>\n