{"id":1044,"date":"2006-10-05T09:56:10","date_gmt":"2006-10-05T13:56:10","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1044"},"modified":"2006-10-12T22:05:19","modified_gmt":"2006-10-13T02:05:19","slug":"in-game-ads-sliding-into-your-virtual-bed","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1044","title":{"rendered":"In-Game Ads Slide Into Your Virtual Bed"},"content":{"rendered":"<p>I&#8217;ve caught mention of former Shiny operative <a href=\"http:\/\/www.dperry.com\/\">Dave Perry<\/a> off doing <em>something<\/em> for Acclaim, but hadn&#8217;t really paid too much attention other than reading about it on Blue&#8217;s News. Turns out what he&#8217;s doing is kind of interesting. From the <a href=\"http:\/\/www.wired.com\/news\/culture\/games\/0,71899-0.html?tw=rss.index\">Wired article &#8220;In-Game Ads Burrow Deeper&#8221; (Link)<\/a>:<\/p>\n<blockquote><p>Acclaim is about to take product placement to another level with its free, ad-supported massively multiplayer online games next year. Game industry veteran Dave Perry, who&#8217;s directing 2Moons for Acclaim and creating several additional MMO games, wants to open up the door for corporate-sponsored micro transactions.<\/p>\n<p>&#8220;When you buy a virtual item, we&#8217;re going to do a search to see if any advertiser in real-time is willing to pick up the cost of that item,&#8221; said Perry. &#8220;If you want this sword, it would put up a message and ask if you would like Coca-Cola to buy this item for you.&#8221;<\/p>\n<p>Perry said this business model makes the customer happy because they get the item for free and the corporate sponsor is happy because they&#8217;ve had a positive exchange with the consumer.<\/p><\/blockquote>\n<p>Less than an advergame; more than an in-game ad. And better than mere sponsorship. Clever. Slimey, but clever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve caught mention of former Shiny operative Dave Perry off doing something for Acclaim, but hadn&#8217;t really paid too much attention other than reading about it on Blue&#8217;s News. Turns out what he&#8217;s doing is kind of interesting. From the &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=1044\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1044","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1044"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1044\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}