{"id":1047,"date":"2006-10-08T10:52:16","date_gmt":"2006-10-08T14:52:16","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1047"},"modified":"2006-10-17T11:07:51","modified_gmt":"2006-10-17T15:07:51","slug":"a-virtual-anomaly","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1047","title":{"rendered":"A Virtual Anomaly"},"content":{"rendered":"<p>The <a href=\"http:\/\/www.vedrashko.com\/advertising\/2006\/10\/anomalys-office-in-sl.html\">Brands in Games blog is reporting (Link)<\/a> that a NYC ad agency, <a href=\"http:\/\/www.anomalynyc.com\/home.html\">Anomaly<\/a>, beat the Leo Burnett prima donna&#8217;s into the <a href=\"http:\/\/secondlife.com\/\">Second Life<\/a> virtual world. That&#8217;s icing on the cake as far as I&#8217;m concerned (you&#8217;ll recall my earlier admonition &#8211; <a href=\"http:\/\/blog.rebang.com\/?p=1039\">reLink<\/a>). Even better is that Anomaly didn&#8217;t broadband what they were doing, which suggests they have more humility than the clueless big boys (although from what I read on their website, the relatively new Anomaly is impressive in a number of ways).<\/p>\n<p>This of course has me wondering if reBang is the first &#8220;Industrial Design&#8221; firm inside Second Life (for the record, here&#8217;s the Patagonia beachfront prior to breaking virtual ground &#8211; <a href=\"http:\/\/blog.rebang.com\/?p=78\">reLink<\/a>)? I don&#8217;t know. It&#8217;s certainly possible someone tried, or is actively trying and I&#8217;m just unaware of their efforts. It&#8217;d be nice to hook up with them.<\/p>\n<p>I&#8217;m also wondering how many people &#8211; if any &#8211; are working toward transreality products; truly tying virtual product to real product in ways that start to get us Things like <a href=\"http:\/\/blog.rebang.com\/?p=786\">kirkyans<\/a>, <a href=\"http:\/\/blog.rebang.com\/?p=1017\">stellayans<\/a>, and triblyans (I had to come up with a word for a Thing that could replicate without limit on both sides of the tangibility barrier; this seemed like a natural fit. If this is already defined somewhere, I&#8217;m still looking for the word defining it so feel free to post a note; there must be a science fiction novel with this thing in it).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Brands in Games blog is reporting (Link) that a NYC ad agency, Anomaly, beat the Leo Burnett prima donna&#8217;s into the Second Life virtual world. That&#8217;s icing on the cake as far as I&#8217;m concerned (you&#8217;ll recall my earlier &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=1047\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1047","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1047"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1047\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}