{"id":1150,"date":"2007-01-31T10:10:47","date_gmt":"2007-01-31T15:10:47","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1150"},"modified":"2007-08-08T13:34:54","modified_gmt":"2007-08-08T17:34:54","slug":"old-news-reverse-product-placement","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1150","title":{"rendered":"Old News: &#8220;Reverse&#8221; Product Placement"},"content":{"rendered":"<p>Catching up on some blog reading I found an interesting entry on the <a href=\"http:\/\/adverlab.blogspot.com\/2007\/01\/reverse-product-placement-in-games.html\">MIT Advertising Lab discussing &#8220;reverse product placement&#8221; (Link)<\/a>. The post references a <a href=\"http:\/\/harvardbusinessonline.hbsp.harvard.edu\/b01\/en\/common\/item_detail.jhtml;jsessionid=OVIACN0SRQ3NMAKRGWCB5VQBKE0YOISW?id=F0612E\">Harvard Business Review article by David Edery (Link)<\/a> which unfortunately isn&#8217;t freely available except for this quote: &#8220;<em>Retailers are starting to place real products in virtual worlds. It&#8217;s just a matter of time before virtual products make the leap into the real world.<\/em>&#8221; Now I could buy his article for $6; only thing is, I&#8217;ve been working on that very idea for years &#8211; beyond the obvious ability to move a brandname (which already has precedent in the film world). In fact, the basic premise for going beyond just tradenames is at the core of the &#8220;Smiley Face Savvy&#8221; post (<a href=\"http:\/\/blog.rebang.com\/?p=577\">reLink<\/a>) I wrote over a year ago. What I discuss there goes further than what I believe others &#8211; like <a href=\"http:\/\/www.brandweek.com\/bw\/news\/recent_display.jsp?vnu_content_id=1003538681\">BrandWeek&#8217;s Todd Wasserman (link)<\/a> &#8211; are imagining: that a product&#8217;s manufacturing data can be as mobile as its name (which is why I wrote &#8220;The Accomplice&#8221; &#8211; <a href=\"http:\/\/blog.rebang.com\/?p=186\">reLink<\/a>).<\/p>\n<p>I have to confess that lately I&#8217;ve found very little of interest being reported in the blogosphere. Bad enough I can&#8217;t find much that&#8217;s new and exciting, but to see old stuff sold at $6 a pop is depression-inducing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Catching up on some blog reading I found an interesting entry on the MIT Advertising Lab discussing &#8220;reverse product placement&#8221; (Link). The post references a Harvard Business Review article by David Edery (Link) which unfortunately isn&#8217;t freely available except for &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=1150\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1150","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1150"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1150\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}