{"id":1301,"date":"2007-06-12T20:42:14","date_gmt":"2007-06-13T00:42:14","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1301"},"modified":"2007-06-18T15:35:15","modified_gmt":"2007-06-18T19:35:15","slug":"linden-lab-delivering-attention-metrics","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1301","title":{"rendered":"Linden Lab Delivering Attention Metrics"},"content":{"rendered":"<p>Normally I don&#8217;t post about Linden Lab publishing their &#8220;Key Metrics&#8221;. Not only because it generates plenty of coverage and discussion elsewhere, but because I&#8217;ve long found some of the metrics lacking&#8230; and by &#8220;long&#8221; I mean <em>well<\/em> before an under-informed Clay Shirky jumped in and made them sound worse than they were (for reference &#8211; <a href=\"http:\/\/blog.rebang.com\/?p=1179\">reLink<\/a>). However, Linden Lab is enhancing the data they already provide in what I believe is an important way. From the <a href=\"http:\/\/blog.secondlife.com\/2007\/06\/12\/may-2007-key-metrics-published\/\">official Linden Lab blog (Link)<\/a>:<!--more--> <\/p>\n<blockquote><p>Expanding our metrics from the count of active users over to a hopefully more interesting metric &#8211; <strong>Number of Hours spent inworld<\/strong>. I think this important because of many of the points raised in this article on \u00e2\u20ac\u0153<a href=\"http:\/\/www.firstmonday.org\/issues\/issue2_4\/goldhaber\/\">The Attention Economy<\/a>\u00e2\u20ac\u009d which I believe applies to our world. You may note variances in the percentages of the Counts of users versus <strong>Total Hours spent inworld for Countries, Age Buckets, and reported Gender<\/strong>.<\/p><\/blockquote>\n<p>Good for Linden Lab in providing this data. While total &#8220;<a href=\"http:\/\/secondlife.com\/whatis\/economy-graphs.php\">User Hours<\/a>&#8221; is nice, additional granularity is always appreciated&#8230; even if some of it will obviously be a bit suspect. Because even if, as an example, &#8220;reported Gender&#8221; isn&#8217;t accurate, tracking hours probably comes closest to a standard by which we can measure different virtual applications; comes closest to determining &#8220;adoption&#8221;.<\/p>\n<p>Besides, that last <a href=\"http:\/\/terranova.blogs.com\/terra_nova\/2006\/12\/standard_metric.html\">effort on Terra Nova (Link)<\/a> certainly yielded nothing better worth throwing in clay and tossing in an oven.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Normally I don&#8217;t post about Linden Lab publishing their &#8220;Key Metrics&#8221;. Not only because it generates plenty of coverage and discussion elsewhere, but because I&#8217;ve long found some of the metrics lacking&#8230; and by &#8220;long&#8221; I mean well before an &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=1301\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1301","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1301"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1301\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}