{"id":1309,"date":"2007-06-18T09:45:33","date_gmt":"2007-06-18T13:45:33","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1309"},"modified":"2007-06-22T12:57:49","modified_gmt":"2007-06-22T16:57:49","slug":"brand-noise-on-niche-power","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1309","title":{"rendered":"Brand Noise on Niche Power"},"content":{"rendered":"<p>While doing some surfing last night I happened across a post on Brand Noise, <a href=\"http:\/\/brandnoise.typepad.com\/brand_noise\/2007\/06\/the_power_of_ni.html\">&#8220;The Power of Niche in a People Economy&#8221; (Link)<\/a>, to which I wanted to call attention. In particular I really enjoyed this bit at the very beginning:<br \/>\n<!--more--><\/p>\n<blockquote><p>The new reality of micro markets.  Unfortunately many marketers still feel that this does not apply to them.  In a recent conversation with a fellow marketer they declared  &#8211; &#8220;I don&#8217;t want to go niche &#8211; I want a lot of people &#8211; mass marketing suits them better&#8221;.  The problem here is they don&#8217;t seem to realize that their mass approach is also a niche approach but in a different guise.<\/p><\/blockquote>\n<p>The obvious relation to <a href=\"http:\/\/www.wired.com\/wired\/archive\/12.10\/tail.html\">The Long Tail<\/a> makes any further discussion here unnecessary. The reason I point this entry out, however, is that as we now watch The Long Tail idea carve its way through markets  dependent on mostly digitally originated media &#8211; music, movies, magazines &#8211; the lessons those industries learn apply to other seemingly exempt markets.<\/p>\n<p>In short: no one is safe. Thus, I&#8217;ll say it again: Industrial Design is next. And what Brand Noise is telling the marketing community applies to Industrial Design as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While doing some surfing last night I happened across a post on Brand Noise, &#8220;The Power of Niche in a People Economy&#8221; (Link), to which I wanted to call attention. In particular I really enjoyed this bit at the very &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=1309\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1309","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1309"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1309\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}