{"id":1326,"date":"2007-06-25T10:26:43","date_gmt":"2007-06-25T14:26:43","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1326"},"modified":"2007-07-02T09:26:55","modified_gmt":"2007-07-02T13:26:55","slug":"centrics-breath-of-fresh-air","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1326","title":{"rendered":"Centric&#8217;s Breath of Fresh Air"},"content":{"rendered":"<p>Thank you, Centric, for posting <a href=\"http:\/\/www.centric.com\/thought\/2007\/06\/25\/the-flamethrower-of-truth-second-life-investment\/\">one of the better rebuttals to Forbes&#8217; article (Link)<\/a>. I especially appreciated this part:<\/p>\n<blockquote><p>Actually, rushing headlong into Second Life isn\u00e2\u20ac\u2122t the right idea for <em>any<\/em> company.<\/p>\n<p>Before stepping in, every organization should take a deep breath, sit back, and ask some tough questions: What are your goals?<!--more--> What results do you expect? What business model is right? Or is there a correct business model at all? Do you expect to make money on Second Life the same way you do on a PPC program? If so, there\u00e2\u20ac\u2122s a big wake-up call needed\u00e2\u20ac\u201cbefore any development starts. Do you expect to move the brand perception needle? If that\u00e2\u20ac\u2122s the case, you need to understand the people you\u00e2\u20ac\u2122re talking to, and the culture of the world\u00e2\u20ac\u201cagain, before making any investment in Second Life.<\/p><\/blockquote>\n<p>Go read the whole thing.<\/p>\n<p>For reference: you might want to read my earlier entry, &#8220;Forbes Gets It Wrong, Too&#8221; (<a href=\"http:\/\/blog.rebang.com\/?p=1311\">reLink<\/a>). It includes a few other issues that might be worth taking the time to read.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thank you, Centric, for posting one of the better rebuttals to Forbes&#8217; article (Link). I especially appreciated this part: Actually, rushing headlong into Second Life isn\u00e2\u20ac\u2122t the right idea for any company. Before stepping in, every organization should take a &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=1326\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1326","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1326"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1326\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}