{"id":1333,"date":"2007-06-28T19:30:56","date_gmt":"2007-06-28T23:30:56","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1333"},"modified":"2009-02-19T17:46:48","modified_gmt":"2009-02-19T21:46:48","slug":"coca-cola-releases-trademark-to-second-life-merchants","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1333","title":{"rendered":"Coca-Cola Releases Trademark To Second Life Merchants?"},"content":{"rendered":"

Now here’s an interesting development. According to Second Life resident Vint Falken in a post today (Link – may be dead)<\/a>, the SL Exchange website<\/a> claims that Coca-Cola is releasing their trademark for use by merchants inside Second Life.<\/p>\n

Apparently after having some content intended for the VirtualThirst competition (reference – reLink<\/a>) removed from the SL Exchange site, Falken explains the subsequent series of events that led to the release:<\/p>\n

\nI was to supply proof we could actually do so: \u00e2\u20ac\u02dcIf you have permission to use the Coca-Cola trademark, please provide us with proof and we will reactivate your listings.\u00e2\u20ac\u2122
\n…
\nI contacted C.C. Chapman – one of the person I met at the Virtual Thirst party – to ask if he could sort things out. He was as surprised by the news as I was – and probably worried too – and said he would try and sort things out.<\/p>\n

June 22, SLexchange sends out the following: \u00e2\u20ac\u02dc We have spoken to Coca-Cola and they have released their trademark to SL Merchants.<\/strong> Therefore, any of your items that were disabled on June 7, 2007 have been retrieved\u00e2\u20ac\u00a6.\u00e2\u20ac\u2122*<\/p><\/blockquote>\n

As C.C. Chapman appears to have been involved (and that’s entirely believable), and as this move is essentially the most pragmatic thing any company can do in this day and age, I suspect this is on the up and up.<\/p>\n

I went looking for an announcement on the SL Exchange website, but unfortunately didn’t find anything. If something more official than a blog post relaying information through a second party shows up, I’ll update this entry as appropriate.<\/p>\n","protected":false},"excerpt":{"rendered":"

Now here’s an interesting development. According to Second Life resident Vint Falken in a post today (Link – may be dead), the SL Exchange website claims that Coca-Cola is releasing their trademark for use by merchants inside Second Life. Apparently … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1333","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1333"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1333\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}