{"id":1342,"date":"2007-07-06T07:30:36","date_gmt":"2007-07-06T11:30:36","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1342"},"modified":"2007-07-15T14:42:18","modified_gmt":"2007-07-15T18:42:18","slug":"mtv-one-avatar-their-world","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1342","title":{"rendered":"MTV: One Avatar, Their World"},"content":{"rendered":"<p>I caught an <a href=\"http:\/\/www.virtualworldsnews.com\/2007\/07\/mtv-one-avatar-.html\">entry over on Virtual World News (Link)<\/a> calling attention to <a href=\"http:\/\/news.com.com\/1606-12_3-6194769.html?part=rss&#038;tag=6194769&#038;subj=news\">a clip on C|Net (Link)<\/a> that smacked of public relations bull. From the short write-up on VWN:<\/p>\n<blockquote><p>MTV announced its dedication to the idea of One Avatar, One World in Jeff Yapp&#8217;s presentation at the Under the Radar Conference.<br \/>\n&#8230;<br \/>\nAs Yapp said, &#8220;We have fairly ambitious plans. We believe in one avatar, one world, the ability to take your avatar, your personality, that three-dimensional representation of who you are any where you want to go.&#8221;<\/p><\/blockquote>\n<p><!--more--><br \/>\nFunny to read this considering that when I tried vLES, not only was it (expectedly) distinct from VLB, but a separate registration from Doppelganger&#8217;s other virtual efforts; even though The Lounge and Tyra Banks&#8217; worlds <em>shared<\/em> registration. Some of you might have caught my calling attention to this disconnect <a href=\"http:\/\/www.raphkoster.com\/2007\/06\/13\/virtual-lower-east-side\/#comment-123789\">in a comment on Raph Koster&#8217;s blog (Link)<\/a> since I had hoped that vLES would use my Lounge registration and actually incorporate the concept of avatar portability&#8230; something I&#8217;ve been discussing more and more (<a href=\"http:\/\/blog.rebang.com\/?p=1332\">reLink<\/a>).<\/p>\n<p>Consequently, when Yapp says &#8220;anywhere you want to go&#8221;, I believe that <em>actually<\/em> means &#8220;anywhere within the MTV range of offerings&#8221;. That&#8217;s hardly what&#8217;s implied when claiming One Avatar, One World&#8230; unless MTV expects to rule the online virtual universe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I caught an entry over on Virtual World News (Link) calling attention to a clip on C|Net (Link) that smacked of public relations bull. From the short write-up on VWN: MTV announced its dedication to the idea of One Avatar, &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=1342\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1342","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1342"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1342\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}