![\"Nike](\"wp-content\/pic\/nike-id.jpg\")
<\/center><\/p>\nA few years back I gave a presentation to the marketing group at the company for which I worked. The presentation was effectively about what I’m blogging here: the return of product development to a more “craft” age – courtesy of emerging technologies that allow us to create more complex, ornamental, personal products. One of the examples I used for that talk was Nike’s “design your own” website. It was a great idea and I was surprised that none of the marketing folks were aware of it (or the other similar “customization” efforts going on at the time). Then again, I suspect you had to be paying close attention since I don’t recall any Nike advertising for their little project.<\/p>\n
Fast forward to Nike’s resurrected (?) customization effort called “Nike iD” (which makes me wonder if some concept work I saw on the Core77 forums<\/a> last year, done by a Nike director, is related). Anyway, courtesy of the intriguing AdverLab blog<\/a>, comes a nice link to an article<\/a> on Clickz.com which includes this interesting quote: <\/p>\n Nike’s iD division, which lets shoe buyers customize their own footwear according to color and design, is reportedly becoming a more important part of the shoe maker’s overall strategy.<\/p><\/blockquote>\n Any wonder why Nike rules?<\/p>\n (addendum – check out the Nike site at: nikeid.nike.com<\/a> . There’s more than footwear to customize. )<\/p>\n","protected":false},"excerpt":{"rendered":" A few years back I gave a presentation to the marketing group at the company for which I worked. The presentation was effectively about what I’m blogging here: the return of product development to a more “craft” age – courtesy … Continue reading