{"id":1360,"date":"2007-08-08T13:30:23","date_gmt":"2007-08-08T17:30:23","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1360"},"modified":"2007-08-16T21:31:14","modified_gmt":"2007-08-17T01:31:14","slug":"the-transrealityrapid-manufacturing-round","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1360","title":{"rendered":"Transreality\/Rapid Manufacturing Round"},"content":{"rendered":"<p>Having already done the <a href=\"http:\/\/blog.rebang.com\/?p=1358\">virtual reality<\/a> and <a href=\"http:\/\/blog.rebang.com\/?p=1359\">Industrial Design<\/a> round-ups, I&#8217;m finishing off with this collection of links which &#8211; in some way or another &#8211; have something to do with cross-reality ideas\/concepts and rapid manufacturing. Well, at least they come kinda close (in my mind). So, in no particular order:<br \/>\n<!--more--><br \/>\n<a href=\"http:\/\/eightbar.co.uk\/2007\/08\/07\/augmented-mixed-reality-virtual-physical-and-augmented-mashup\/\"><strong>Augmented Mixed Reality &#8211; Virtual, Physical and Augmented mashup<\/strong><\/a> &#8211; a kind of follow-on to my earlier mention (<a href=\"http:\/\/blog.rebang.com\/?p=1358\">reLink<\/a> &#8211; buried in there somewhere), epredator provides an update that belongs in this round-up.<\/p>\n<p><a href=\"http:\/\/news.com.com\/8301-10784_3-9755674-7.html?part=rss&#038;subj=news&#038;tag=2547-1_3-0-5\"><strong>Threadless to open Chicago retail store in September<\/strong><\/a> &#8211; Not only is Threadless a great example for how to develop and leverage an online community to both create and promote product, but now it goes from being a virtual operation to a more traditional bricks-n-mortar one. I was reading a <a href=\"http:\/\/www.strategy-business.com\/press\/article\/07102?gko=cd580-1876-23502176\">good post-Dot.Com article (Link)<\/a> and it occurs to me that Threadless would probably survive another bubble burst.<\/p>\n<p><a href=\"http:\/\/adverlab.blogspot.com\/2007\/07\/custom-action-heros.html\"><strong>Custom Action Heros<\/strong><\/a> &#8211; this entry over on MIT&#8217;s Advertising Lab reminded me of one of my earlier posts (<a href=\"http:\/\/blog.rebang.com\/?p=1120\">reLink<\/a>). There&#8217;s apparently worthwhile demand if they can operate out of Connecticut and stay in business. When <a href=\"http:\/\/mashable.com\/2007\/08\/05\/voki-platform\/\">online avatars<\/a> are 3D data instead of vectorized animations, <a href=\"http:\/\/www.fabjectory.com\/\">fabjectory<\/a> and company are gonna be popular.<\/p>\n<p><a href=\"http:\/\/metaverseterritories.com\/?p=416\"><strong>When Actual Materiality Surpasses Even Real Virtuality<\/strong><\/a> &#8211; interesting post spurred by <a href=\"http:\/\/hyposurface.org\/\">Hyposurface<\/a>, an interactive surface similar to and probably inspiring some of the sorts of things I&#8217;ve previously mentioned (<a href=\"http:\/\/blog.rebang.com\/?p=859\">reLink<\/a>). I really should get up to speed on the &#8220;interactive architecture&#8221; side of things.<\/p>\n<p><a href=\"http:\/\/www.cnn.com\/2007\/TECH\/08\/03\/fs.virtualchoir\/index.html?eref=rss_tech\"><strong>Musicians aim to create virtual choir<\/strong><\/a> &#8211; not quite what I had in mind (<a href=\"http:\/\/blog.rebang.com\/?p=1347\">reLink<\/a>), but certainly good enough (just ignore the Duran Duran flub). I&#8217;m just bummed because there isn&#8217;t as much opportunity to fab anything beyond the avatars themselves and (maybe) some of the clothing. If this was an instrumental group the possibilities would be much <a href=\"http:\/\/flickr.com\/photos\/mctracz\">more fun (Link)<\/a>.<\/p>\n<p><a href=\"http:\/\/www.vgsummit.com\/videos.php\"><strong>Virtual Goods Summit 2007 videos<\/strong><\/a> &#8211; as Susan Wu said at the top of the first video, they may only be virtual goods, but <a href=\"http:\/\/blog.rebang.com\/?p=229\">people develop real attachments to them<\/a>. And I&#8217;m betting people will increasingly want tangible versions of these virtual things. Actually, I think they&#8217;ll want <em>both<\/em>.<\/p>\n<p><a href=\"http:\/\/adverlab.blogspot.com\/2007\/07\/can-you-use-flickr-pics-in-ads.html\"><strong>Can You Use Flickr Pics in Ads?<\/strong><\/a> &#8211; this one is fun. Not only are some digital photos, which quite possibly <em>only<\/em> get shared online, being turned into real world advertising billboard media, but the whole issue of copyright is once again surfacing at a consumer\/user level. Be sure to read through the <a href=\"http:\/\/flickr.com\/photos\/sesh00\/515961023\">&#8220;Dump Your Pen Friend&#8221;<\/a> Flickr discussion. Shades of CopyBot (<a href=\"http:\/\/blog.rebang.com\/?p=1091\">reLink<\/a>): regular people having to actually think about intellectual property. Excellent.<\/p>\n<p><a href=\"http:\/\/news.com.com\/8301-10784_3-9755163-7.html?part=rss&#038;subj=news&#038;tag=2547-1_3-0-5\"><strong>Virtual Sex Machine inventor seeks adult video stars<\/strong><\/a> &#8211; boldly going where a whole lot of people would go if the technology was less creepy. Gives &#8220;jacking in&#8221; a whole new meaning, doesn&#8217;t it? Thankfully, <a href=\"http:\/\/www.slashdong.org\/archives\/2007\/08\/hmm_maybe_i_wil.php\">qDot is on top of things<\/a> (should I &#8220;intend&#8221; this pun?).<\/p>\n<p><a href=\"http:\/\/www.virtualworldsnews.com\/2007\/08\/barbiegirls-goe.html\"><strong>BarbieGirls Toys Launch, Add-on Packs Add to Real and Virtual World<\/strong><\/a> &#8211; I&#8217;d started writing something along the lines of what I think this post is getting at back in January when people were talking about <a href=\"http:\/\/harvardbusinessonline.hbsp.harvard.edu\/b01\/en\/common\/item_detail.jhtml;jsessionid=OVIACN0SRQ3NMAKRGWCB5VQBKE0YOISW?id=F0612E\">David Edery&#8217;s article<\/a> on &#8220;reverse product placement&#8221; (reference &#8211; <a href=\"http:\/\/blog.rebang.com\/?p=1150\">reLink<\/a>). Unfortunately, what I&#8217;d started writing is now lost (or <em>very<\/em> inaccessible on a dead hard drive). In any event, basically what I&#8217;d written was that to me <em>true<\/em> &#8220;reverse product placement&#8221; wasn&#8217;t just having a virtual brand generate sufficient interest to facilitate the sale of <em>real<\/em> product. If by &#8220;product placement&#8221; marketers mean embedding real world products in (virtual) media to spur sales of the real, then imo the <em>reverse<\/em> is putting virtual products in the real world to spur sales of the <em>virtual<\/em>. That&#8217;s not what Edery is describing <a href=\"http:\/\/www.gamasutra.com\/php-bin\/news_index.php?story=11903\">here<\/a>: &#8220;<em>reverse placement, or the commercial translation of fictional brands or products from games into the real world.<\/em>&#8221; Thus, the creation of the real product is only the <em>embedded<\/em> advertising that entices people to buy the virtual version. Now this wouldn&#8217;t seem to make any business sense. It&#8217;s certainly not intuitive, but I think it can and will&#8230; eventually.<\/p>\n<p><a href=\"http:\/\/www.destructoid.com\/minesweeper-the-movie-37770.phtml\"><strong>Minesweeper : The Movie<\/strong><\/a> &#8211; Just&#8230; because.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having already done the virtual reality and Industrial Design round-ups, I&#8217;m finishing off with this collection of links which &#8211; in some way or another &#8211; have something to do with cross-reality ideas\/concepts and rapid manufacturing. Well, at least they &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=1360\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1360","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1360"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1360\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}