{"id":1371,"date":"2007-08-23T14:30:26","date_gmt":"2007-08-23T18:30:26","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1371"},"modified":"2008-09-19T12:39:08","modified_gmt":"2008-09-19T16:39:08","slug":"watching-microsofts-halo","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1371","title":{"rendered":"Watching Microsoft’s Halo"},"content":{"rendered":"

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Via a post on CGTalk comes word that a live action Halo short (video above) by well-known director and 3D animator Neill Blomkamp<\/a> has been “leaked”. This follows another live action piece by Blomkamp that was previously released (Link)<\/a> to support the Halo 3 videogame launch.
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\nFor anyone unfamiliar with Blomkamp’s work, he’s most frequently associated with ingenious commercials from well-known brands such as Nike, Adidas, and Citro\u00ebn. His showreel (Link to demo reel on YouTube<\/a>) contains a sampling of his work, including the “Yellow” short for Adidas and my favorite, the robotic soccer crabs commercial for Nike.<\/p>\n

Whether or not this footage was leaked or deliberately released as part of a viral marketing campaign, it raised another thought in my mind: What if Microsoft decided to make the movie not as a full-blown theatrical release, but as a series of reusable shorts.<\/p>\n

Imagine a series of 18 five-minute shorts released on YouTube that individually acted as virally distributed commercials for the videogame, but when assembled together, perhaps with some additional footage to suture a pseudo-coherent story together, became a theatrical release. It’s definitely something which Blomkamp seems more suitable than most in pulling off. “Alive in Joberg<\/a>” and “Yellow<\/a>” both indicate we might see something new, so be on the lookout for a unique approach. Or maybe an old, forgotten approach revisited.<\/p>\n","protected":false},"excerpt":{"rendered":"

Via a post on CGTalk comes word that a live action Halo short (video above) by well-known director and 3D animator Neill Blomkamp has been “leaked”. This follows another live action piece by Blomkamp that was previously released (Link) to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1371","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1371"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1371\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}