{"id":1384,"date":"2007-09-13T11:30:16","date_gmt":"2007-09-13T15:30:16","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1384"},"modified":"2007-10-04T10:24:06","modified_gmt":"2007-10-04T14:24:06","slug":"conversational-marketing-any-topic-so-long-as-its-about-our-product","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1384","title":{"rendered":"Conversational Marketing: Any Topic… So Long As It’s About Our Product"},"content":{"rendered":"

Nice little opinion piece by Elinor Mills over on C|Net, “Want to ‘converse’ with advertisers? Me neither” (Link)<\/a> that’s worth a read. It brought to mind Henry Ford’s famous line<\/a> about color options on early model T’s. I mean, who do they think they’re kidding?<\/p>\n

Give Federated Media credit though, at least they seem<\/em> to have something to discuss. In a follow-up interview (Link)<\/a>, Frank Rose, author of a Wired article<\/a> that got the Second Life community perhaps a bit too upset, he volunteers a couple of worthwhile quips suggesting that not all marketers even know what to say:<\/p>\n

I think where the real problem comes in is \u00e2\u20ac\u201d there\u00e2\u20ac\u2122s a lot of naive corporate marketing people out there. [ouch!]
\n…
\nThe sort of direct mail analogy for online marketing in general\u00e2\u20ac\u201cone-to-one contact, community elements, forums, people talking back to you about your products<\/strong> \u00e2\u20ac\u201d that\u00e2\u20ac\u2122s sort of missing from Second Life in this point. That\u00e2\u20ac\u2122s a problem.<\/p><\/blockquote>\n

Yep. Having to actually engage<\/em> consumers in a real conversation instead of talking at<\/em> them in a limited and controlled online environment is a real problem for people who are only interested in talking about what they<\/em> want to sell. Consequently, I tend to agree with Ms Mills when she includes, “The most genuine conversation occurs when it is started by the consumer\/reader or the blogger.<\/em>” But I’d also point out that degrees of “genuine” doesn’t make much sense to me. It’s either a conversation, or it’s something else.<\/p>\n

I’d also concede that because someone can<\/em> be both a consumer and a provider, there are<\/em> times when the “conversation” can be initiated by a marketer. But it’s rare. And it will continue to be rare so long as most people are selling products in which they have no interest… beyond their providing them with a paycheck.<\/p>\n

Any wonder I’m interested in niche products?<\/p>\n","protected":false},"excerpt":{"rendered":"

Nice little opinion piece by Elinor Mills over on C|Net, “Want to ‘converse’ with advertisers? Me neither” (Link) that’s worth a read. It brought to mind Henry Ford’s famous line about color options on early model T’s. I mean, who … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1384","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1384"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1384\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}