{"id":1385,"date":"2007-09-13T13:50:36","date_gmt":"2007-09-13T17:50:36","guid":{"rendered":"http:\/\/blog.rebang.com\/?p=1385"},"modified":"2007-10-10T23:15:13","modified_gmt":"2007-10-11T03:15:13","slug":"the-curious-reluctance-of-luxury","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=1385","title":{"rendered":"The Curious Reluctance of Luxury"},"content":{"rendered":"<p>I&#8217;ve been wanting to post an entry regarding an interview with luxury brands consultant, businesswoman and author Uche Okonkwo over <a href=\"http:\/\/mass-customization.blogs.com\/mass_customization_open_i\/2007\/08\/interview-uche-.html\">on the Mass Customization website (Link)<\/a>, but as I&#8217;ve been out of sorts lately I&#8217;m only now getting back to it. It&#8217;s not a very long entry, but it introduces something I&#8217;d not considered an issue. From the post:<!--more--><\/p>\n<blockquote><p><strong>What are the main challenges in mass customization for the luxury industry still ahead?<\/strong><\/p>\n<p>The major challenge lies in changing the orientation and thinking of luxury companies. The majority of luxury brands have a pessimistic view of mass customization. Luxury brands need to recognize customization as a core aspect of their corporate strategies and a booster of brand equity. <\/p><\/blockquote>\n<p>I&#8217;d have thought luxury brands would consider themselves <em>more<\/em> at risk by <em>not<\/em> entering the customization market and providing those additional services to consumers than jumping in ahead of the eventual competition. Surprising that they see this so differently; so defensively.  Reminds me of mass media&#8217;s reluctance to embrace new technologies and adapt while they had the chance instead of being overtaken and overwhelmed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been wanting to post an entry regarding an interview with luxury brands consultant, businesswoman and author Uche Okonkwo over on the Mass Customization website (Link), but as I&#8217;ve been out of sorts lately I&#8217;m only now getting back to &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=1385\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1385","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1385"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/1385\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}