{"id":198,"date":"2005-05-26T11:22:45","date_gmt":"2005-05-26T18:22:45","guid":{"rendered":"\/?p=198"},"modified":"2024-01-26T15:59:59","modified_gmt":"2024-01-26T23:59:59","slug":"and-the-billboards-begat-more-billboards","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=198","title":{"rendered":"And The Billboards Begat More Billboards"},"content":{"rendered":"<p>Gamespot has a <a href=\"http:\/\/www.gamespot.com\/news\/2005\/05\/21\/news_6126356.html\">short piece<\/a> on advertising in games. From the article: <\/p>\n<blockquote><p>Moreover, many firms resist in-game advertising because the formats and metrics are new to them. This is one reason, Madden noted, for the widespread use of in-game billboards: Ad agencies gravitate to this format because it mimics a medium they already know.<\/p><\/blockquote>\n<p>How I imagine the conversation:<\/p>\n<p><em>Madison Avenue<\/em>: Ummm, I don&#8217;t think we like game advertising.<br \/>\n<em>Game Developer<\/em>: We could stream your ads &#8211; on the fly &#8211; to this in-game billboard and get&#8230;<br \/>\n<em>Madison Avenue<\/em>: Billboard? You can make us a billboard?<br \/>\n<em>Game Developer<\/em>: You like billboards? Sure, we&#8217;ll make you a billboard.<br \/>\n<em>Madison Avenue<\/em>: And&#8230; uh&#8230; could we stream pictures of Paris Hilton to it?<\/p>\n<p>Another line from the article: <\/p>\n<blockquote><p>He noted the game industry is now struggling with innovation&#8230;something he sees as a key strength of the advertising industry.<\/p><\/blockquote>\n<p>O-kay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gamespot has a short piece on advertising in games. From the article: Moreover, many firms resist in-game advertising because the formats and metrics are new to them. This is one reason, Madden noted, for the widespread use of in-game billboards: &hellip; <a href=\"https:\/\/blog.rebang.com\/?p=198\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[30,116],"class_list":["post-198","post","type-post","status-publish","format-standard","hentry","category-retransmit","tag-mixed-reality","tag-virtualworlds"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198"}],"version-history":[{"count":1,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/198\/revisions"}],"predecessor-version":[{"id":2490,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/198\/revisions\/2490"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}