{"id":206,"date":"2005-05-31T06:44:01","date_gmt":"2005-05-31T13:44:01","guid":{"rendered":"\/?p=206"},"modified":"2024-01-26T15:47:09","modified_gmt":"2024-01-26T23:47:09","slug":"tracking-johnny","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=206","title":{"rendered":"Tracking Johnny"},"content":{"rendered":"

Clickable Culture<\/a> points to and has an entry<\/a> on an AdAge article<\/a> (registration req’d) discussing the marketing power inherent in Microsoft’s new XBox 360 console. From their post:<\/p>\n

Unlike any other in-game marketing network, the new Xbox Live could offer marketers data on every player’s move through the Xbox Live system, every gaming and lifestyle preference, and every purchase.<\/p><\/blockquote>\n

Not news, but as expected, this new capability is moving into the mainstream discourse. When AdAge or another publication explains how vectors work and how it’s possible to “sense” what a player is doing in the game (e.g. looking at their billboard for 12.93252 seconds), then let’s see how excited they all really<\/em> get… beyond the obvious numbers. One guy, Jamie Berger from IGN, has some good advice to all the drooling hawkers out there though:<\/p>\n

Marketers need to tailor their approach and make it special and unique to the platform \u201cnot just an ad, but a brand experience,?” Mr. Berger said. “They need to use the medium in a way that adds value to the consumer and show that they’re embracing the gaming culture.”<\/p><\/blockquote>\n

(Edit: there’s also another article on AdAge titled “AdAge.com’s Advergame Chronicles – Tracking the Rise of a New Marketing Venue<\/em>“, but that’s paid content, sorry. I’m cheap.)<\/p>\n","protected":false},"excerpt":{"rendered":"

Clickable Culture points to and has an entry on an AdAge article (registration req’d) discussing the marketing power inherent in Microsoft’s new XBox 360 console. From their post: Unlike any other in-game marketing network, the new Xbox Live could offer … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[106],"class_list":["post-206","post","type-post","status-publish","format-standard","hentry","category-retransmit","tag-metaverse"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206"}],"version-history":[{"count":2,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/206\/revisions"}],"predecessor-version":[{"id":2482,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/206\/revisions\/2482"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}