{"id":288,"date":"2005-09-21T07:20:04","date_gmt":"2005-09-21T12:20:04","guid":{"rendered":"\/?p=288"},"modified":"2024-06-11T13:09:12","modified_gmt":"2024-06-11T20:09:12","slug":"and-bw-on-pro-gaming","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=288","title":{"rendered":"…and BW on Pro Gaming"},"content":{"rendered":"

Let the (video)game sponsorship frenzy begin! From BW’s article “Pro Gaming Attracting Big Corporate Sponsors<\/a><\/em>“:<\/p>\n

PC hardware companies have been sponsoring Counter-Strike teams and individual pro gamers for over seven years, but more general youth-oriented brands and corporations have been slow to catch on to the phenomenon. In fact, last week’s announcement that Johnson & Johnson subsidiary McNeil Consumer & Specialty Pharmaceuticals (makers of Tylenol) was sponsoring pro CS team Ouch is believed to be the first of its kind.<\/p><\/blockquote>\n

I can’t help but think someone inside Johnson & Johnson has been working feverishly for years trying to convince a bunch of out-of-touch upper management types to do this. This news kinda makes my earlier post<\/a> on CPL a little more interesting. Wonder if I can create something branded with a fake pain-reliever and let it go head-to-head with Tylenol. Or should that be headache-to-headache? It’s about time corporate America realized the importance of videogames in reaching a portion of their market, I just wonder if they also realize they’re now on a different playing field. Literally and figuratively. This could get interesting.<\/p>\n","protected":false},"excerpt":{"rendered":"

Let the (video)game sponsorship frenzy begin! From BW’s article “Pro Gaming Attracting Big Corporate Sponsors“: PC hardware companies have been sponsoring Counter-Strike teams and individual pro gamers for over seven years, but more general youth-oriented brands and corporations have been … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[32,103,123,31,121,104,116],"class_list":["post-288","post","type-post","status-publish","format-standard","hentry","category-retransmit","tag-industrial-design","tag-ip","tag-marketing","tag-transreality","tag-videogames","tag-virtualgoods","tag-virtualworlds"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=288"}],"version-history":[{"count":2,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/288\/revisions"}],"predecessor-version":[{"id":2595,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/288\/revisions\/2595"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}