{"id":356,"date":"2005-10-22T11:02:11","date_gmt":"2005-10-22T15:02:11","guid":{"rendered":"\/?p=356"},"modified":"2005-10-24T09:42:37","modified_gmt":"2005-10-24T13:42:37","slug":"neuromarketing-to-the-rescue","status":"publish","type":"post","link":"https:\/\/blog.rebang.com\/?p=356","title":{"rendered":"Neuromarketing To The Rescue"},"content":{"rendered":"

With so much turmoil in the marketplace in recent years, brands have taken a beating. Things were so much easier when it required a ton of investment dollars to launch a product. Now people just have to come up with a decent idea, find a third world sweatshop to produce the thing inexpensively, offer it to consumers either through a shake-and-bake e-commerce website or through eBay, and ship via one of several worldwide delivery services. If you’re both savvy and lucky, you strike it rich (e.g. Fubu<\/a>). Of course that’s the extreme example. More likely some small, low-overhead outfit will drop prices on their commodity product and force large, well-known and well-respected companies to follow suit (sometimes forced to do so by all-powerful retailers) resulting in lower-quality products which strain consumer brand loyalty.<\/p>\n

With so much change about, what’s a well-heeled company to do? Well, seems the latest thing is contacting the local neuromarketing outfit and scanning a few brains. For an interesting – if somewhat dated – article on what that is and how it (supposedly) works, check out “There’s a Sucker Born in Every Medial Prefrontal Cortex<\/em><\/a>” by collision detection<\/a> blogger Clive Thompson.<\/p>\n

{via O’Reilly Radar<\/a>}<\/p>\n","protected":false},"excerpt":{"rendered":"

With so much turmoil in the marketplace in recent years, brands have taken a beating. Things were so much easier when it required a ton of investment dollars to launch a product. Now people just have to come up with … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","hentry","category-administrative"],"_links":{"self":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=356"}],"version-history":[{"count":0,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=\/wp\/v2\/posts\/356\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.rebang.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}